30A Radio, La Dolce Vita 30A and The Hub 30A present The New Mastersounds in concert, benefitting the victims of flooding in Louisiana.

Titled FUNK4LA, this free concert will take place October 19, from 7:30 to 9: 30 p.m., at The Hub.

About 50 VIP chairs and a few couch VIP areas will be available for purchase with all proceeds going to the Baton Rouge Area Foundation to help Louisiana flood victims. Portions of every purchase of food or beverages will also benefit the foundation’s flood relief fund.

From their inception nearly two decades ago in Leeds, UK, The New Mastersounds have wholeheartedly embraced the “old school” label — their sound is rooted deeply in those classic soul jazz, boogaloo and funk albums on labels such as Blue Note and Prestige by artists like Wes Montgomery, Jimmy Smith, Jimmy McGriff and Lou Donaldson.

The New Mastersounds’ latest LP, The Nashville Session, takes that devotion one step further by recording in the same tradition that many of those rare groove gems were made.

For more info, follow the event page on Facebook.