Step One Automotive Group to Open 14th Location Subaru

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Step One Automotive Group to Open 14th Location – A First-of-its-Kind, State-of-the-Art Subaru Dealership in Fort Walton Beach Grand Opening and Multi Chamber Ribbon Cutting set for Thursday, October 22

  On Thursday, October 22, from 5:30-10:30 p.m., Step One Automotive Group will host a Grand Opening Celebration and multi chamber ribbon cutting to commemorate the company’s newest Subaru dealership, located at 916 Beal Parkway in Fort Walton Beach.

The event marks the formal opening of the recently built, 16,046-square foot eco-friendly dealership. Construction on the project is set to be completed on October 1, 2020 and will generate 49 full-time jobs. The region’s first-of-its-kind building was constructed with energy and water saving fixtures, including occupancy sensors, LED lighting and programmable thermostats as well as low flow fixtures, a water efficient car wash, and non-potable sources for landscaping.

The environmental impact goes well beyond the building itself. Step One Automotive Group has also installed several “green” procedures into their day-to-day operations including recycle programs and the newly established “Green Team” which is comprised of Step One employees who work together on a monthly basis to maximize all opportunities to keep Subaru Fort Walton Beach “green”. The company has immersed themselves in several local community organizations that each focus on environmental preservation and sustainability, including the E.O. Wilson Biophilia Center and South Walton Artificial Reef Association (SWARA).

Every guest in attendance at the grand opening event will receive a complimentary reusable face mask and are encouraged to wear them throughout the evening. There will also be hand sanitizing stations located throughout the dealership along with social distancing procedures in place. In order to officially welcome the new dealership to the community, there will be a multiple-chamber ribbon cutting with the Greater Fort Walton Beach, Destin and Walton Area Chambers of Commerce at 5 p.m.

“Subaru Fort Walton Beach will be a state-of-the-art, eco-friendly facility that is unlike anything else in the area,” said Step One Automotive Group’s Maureen Bierman. “We are so excited to welcome the community to come and experience our newest location.”

Each element of the grand opening celebration will be socially distanced and environmentally friendly. Guests will enjoy craft beer provided by Props Brewery, wine, and canned craft cocktails from Cutwater that can later be recycled, along with hand rolled sushi on site from Signature Catering of 30A, served individually in compostable bento boxes. There will also be two local food trucks operated by local chef, Dan Pettis, for guests to enjoy various healthy, locally-sourced cuisine options. Guests will be greeted with a complimentary glass of champagne, a DJ, multiple photo opportunities, dancing, and live music as they enter the Subaru dealership.

Local renowned artist, Justin Gaffrey, will be painting live throughout the event to showcase his signature palette knife skills and custom paint work that is used in each of his pieces to bring local scenes to life. He will then auction off the finished piece at the end of the evening, with proceeds benefiting Alaqua Animal Refuge, E.O. Wilson Biophilia Center, and South Walton Artificial Reef Association (SWARA) who will each be showcased with interactive displays throughout the party.

The gala is free and open to the public. Those planning to attend must to RSVP online at


About Step One Automotive Group Step One Automotive Group is an American company based in Florida that was built on a singular dedication to empowering lives through smarter and easier ways of accessing mobility.

Step One Automotive Group owns 14 dealerships in Florida and Georgia, representing 16 brands including; Chrysler, Dodge Jeep, Ram Fiat, Volkswagen, Subaru, Kia, Hyundai, Genesis, Ford, Buick, GMC, Cadillac, Alfa Romeo and Maserati.

Step One Automotive Group is driven by a mission to leverage technology to disrupt the local automotive retail business. Invest in their teams, empowering them to serve. Leave a lasting legacy in their local communities achieving excellence in execution and adding value to the customer experience; always maintaining a strong financial position.

Please visit and for more information on Step One Automotive Group.


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