Little’s Lunches and Kitchen 30A Offers Healthy Eating for Kids and Families + Much More

Now open at 30Avenue, Little’s Lunches and Kitchen 30A is a new concept for the South Walton area offering a balanced and better way of eating! Available at the market are chef made ready-to-heat meals, lunch specials, and jarred goods. They also offer unique three course dinner Chef’s Table Dinners, cooking classes, and catering. Specifically […] Read More


BECASA to Host Gallery Night with Atlanta Artist, Brynn Casey

BECASA, located in 30Avenue, will host a gallery night with Atlanta-based artist, Brynn Casey, on Thursday, July 8 from 5-8 p.m. The newly opened retail space will host Casey’s curated 30A collection, inspired by the natural beauty of the Emerald Coast and her personal experiences vacationing on 30A. Casey is a Georgia-based artist that fell […]

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Construction Underway on the New Pedestrian Underpass at Inlet Beach

In exciting news for residents and visitors to the east end of 30A, the Florida Department of Transportation (FDOT) began construction on the new pedestrian underpass in Inlet Beach in February. Slated to be a $5.6 million project, the new underpass will provide a safe pedestrian crossing at this busy and still growing area. With […] Read More


Where to Play on 30A :: The Best Events Through Labor Day

Summer may be winding down along Scenic Highway 30A but there’s still plenty to keep you entertained! See below for a list of what’s happening in top communities from August through Labor Day Weekend. 30Avenue Live music on the green every Thursday and Friday at 6PM Click for More Info Rosemary Beach August 1 at […] Read More


New Luxury Apartments Offer Long-Term Rentals in South Walton

South Walton has plenty of beautiful beaches, outdoor activities, live music, delicious food … but one thing this area hasn’t had a lot of are long-term rentals. The LOFTS at Seacrest Beach aims to change that, offering premium apartment rentals for permanent residents and second homeowners seeking a beach lifestyle and idyllic location. The development is currently under construction minutes from Rosemary Beach, Alys Beach, 30Avenue and all that Scenic Highway 30A has to offer. These one-, two- and three-bed apartments boast of a plethora of facilities — and they can be rented for an entire year for the price of a couple weeks of vacation rental. Amenities include private garages, swimming pools, a cardio center, private beach access, an outdoor summer kitchen, and outdoor fire pit, elevator access, a conference center and a club room. The development is also pet-friendly and will host social events for tenants. For more info, visit The LOFTS at Seacrest Beach or call 850-297-0424 to schedule a tour. Read More


THIS WEEKEND: Hit the Runway for South Walton Fashion Week

This year’s South Walton Fashion Week, taking place October 5 through 9 in venues throughout South Walton, will feature celebrity designer Christian Siriano. The 30A Company will have its own runway show, too, featuring our new dumpster diver line, our latest innovation in design and beach-inspired fashion. Soriano has been dubbed “the new king of old-school glamour” by Elle magazine and “the next billion-dollar designer” by Yahoo! Style. His designs have been worn by some of the world’s biggest stars, including First Lady Michelle Obama, Rhianna, Oprah, Lady Gaga and Scarlett Johansson. In its fourth year, South Walton Fashion Week is a large-scale, multi-day event that celebrates high fashion by featuring national, regional and local designers, retail boutiques, emerging designers, and a model competition. Runway shows, trunk shows, parties, and presentations will take place in beach neighborhoods throughout South Walton Wednesday through Saturday. Get the scoop on South Walton Fashion Week in this 30A Radio interview! The 30A Company will be featured on Friday night at 30A Avenue, hitting the runway with our new eco-friendly Dumpster Diver line. The line is made from recycled water bottles and other plastics blended with recycled cotton, producing soft and light garments perfect for the beach lifestyle and culture. Each piece saves 6 to 10 water bottles from the landfill. Learn more here. Get the full schedule by downloading the SWFW app for Apple or Android devices. A VIP Christian Siriano trunk show will take place at Alys Beach’s Caliza Pool and Alys Shoppe on Friday, October 7, and Mr. Siriano’s designs will also be featured on the Fashion Week runway on Saturday, October 8. Sirian will be joined on the special guest panel by international artist Ashley Longshore (Anthropologie), television star Becca Tilley (The Bachelor), fashion photographer Carlo Pieroni, supermodel Carol Wilson, model agent Jenni Lubo (Click Models), and more to be announced soon. Prime-time runway shows will take place at 30A Venue (30Avenue) on Thursday and Friday and at 560 Grand Boulevard (Grand Boulevard) on Saturday. VIE Magazine will host the official Launch Party, ‘The Get Down’ at their headquarters in Grayton Beach on Wednesday, October 5, followed by an After-Party at Salon 76.  Day-time venues include Silver Sands Premium Outlets, The Shops at The Hub, Tommy Bahama, and more. A full list of runway shows and schedule of events will be released in September. Emerging designers who are selected as semi-finalists will showcase their designs on the SWFW runway at “30A Venue” on Thursday and Friday, and the judges will determine three finalists who will show on Saturday night.  The winner will be announced at the conclusion of Saturday’s runway show, and the winner will receive a prize package that includes $2,000 cash, a feature in VIE’s 2017 Fashion Issue, and a prime-time runway show at 2017 SWFW. Chosen model applicants will be invited to a September casting call, and those who are cast will walk the SWFW runway to compete for the Sheila Goode Model of the Year award package, including $1,000 cash, a feature in VIE’s 2017 Fashion Issue and a meeting with Click Atlanta. General admission tickets start at $20 for day-time events and $50 for prime-time events, and VIP tickets start at $100. Tickets and special lodging partner packages offered by Rosemary Beach Cottage Rental Company and Courtyard Marriott Sandestin at Grand Boulevard can be found at swfw.org. South Walton Fashion Week is produced by the Cultural Arts Alliance of Walton County (CAA) in partnership with Monark Events and presented by Visit South Walton, Grand Boulevard and VIE Magazine. Other partners include 30Avenue, ZT Motors, VIVO Spa Salon, Oko, Pure & Couture, Willow + Mercer, Linda Miller – The Smile of 30A,  Bud & Alley’s, Emerald Coast Magazine, The 30A Company, Tommy Bahama, Alys Beach, and Silver Sands Premium Outlets. Net proceeds benefit the CAA, which is the designated Local Arts Agency that supports the arts through leadership, advocacy, funding, programs and education. The vision of the Alliance is to make Walton County a creative place in which to live, work and visit. For more info, visit South Walton Fashion Week. Read More