Investment and optimism for connected TV (CTV) advertising are high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals, says research released by Advertiser Perceptions and Premion (Source Rapid TV News) READ FULL ARTICLE Nearly three-fifths (56%) of advertisers said the ability to precision target audiences was the top reason for increasing CTV/OTT spending in 2022, and almost 70% of advertisers agreed that CTV/OTT allowed them to target audiences locally in ways that are not possible with traditional TV. One in two advertisers used impressions and increase in brand awareness to evaluate campaign ROAS (return on ad spend). “Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Premion president Tom Cox commenting on the findings of the survey. “Our study validates that CTV has become an invaluable channel for brand marketers and agencies to follow their audiences, plan with data-driven targeting, and measure with outcomes-based performance. New data capabilities make CTV even more compelling for advertisers to gain a complete understanding of audience behaviors and to connect viewership to direct business results.”     Read More

July 15, 2022 WALTON COUNTY, Fla— Human remains located inside Point Washington State Forest are believed to be that of 37-year-old Tara Deaton. Dagan Blake Boring, 24, of Santa Rosa Beach has been arrested and charged with her murder. Deaton… Read More The post HUMAN REMAINS IDENTIFIED AS MISSING WOMAN; ONE ARRESTED FOR HOMICIDE first appeared on Walton County Sheriff’s Office, FL.]]> <![CDATA[ WALTON COUNTY, Fla— Human remains located inside Point Washington State Forest are believed to be that of 37-year-old Tara Deaton. Dagan Blake Boring, 24, of Santa Rosa Beach has been arrested and charged with her murder. Deaton was reported missing out of Kentucky in June just two weeks after her vehicle, a gray Lexus coupe, was involved in a hit-and-run on County Highway 30a. The following day, May 24th, the vehicle was found in a wooded area about two miles from the crash. The car was impounded and brought to the Walton County Sheriff’s Office where a search warrant revealed blood in the trunk. Investigators attempted to locate Deaton and interviewed numerous family and friends. After an exhaustive search, investigators were led to Boring, who is believed to have been in a relationship with Deaton at the time of her disappearance. Boring was located at a convenience store in Fort Walton Beach on July 14th and later led investigators to the location of Deaton’s body inside Point Washington State Forest. He was arrested for homicide and booked into the Walton County Jail where he received no bond... Read More