Top cable providers had a net loss of about 950,000 video subscribers in Q2 2022. The top pay-TV providers now account for about 72.2 million subscribers – with the top seven cable companies having about 39.5 million video subscribers, other traditional pay-TV services having about 25.5 million subscribers. Why is this significant ? Because Streaming TV devices such as ROKU, Fire TV, Smart TV’s and Apple tv have over 90 million subscribers, now surpassing Pay tv (cable & Satellite). Streaming TV has opened the door for smaller content providers to own space in the networks, as well as providing massively underpriced advertising. Key findings for the quarter include: Top cable providers had a net loss of about 950,000 video subscribers in 2Q 2022 – compared to a loss of about 590,000 subscribers in 2Q 2021 Other traditional pay-TV services had a net loss of about 710,000 subscribers in 2Q 2022 – compared to a loss of about 700,000 subscribers in 2Q 2021 Top publicly reporting vMVPDs had a net loss of about 265,000 subscribers in 2Q 2022 – compared to a gain of about 55,000 subscribers in 2Q 2021 “The second quarter of 2022 marked the second consecutive quarter with over 1.9 million net pay-TV losses,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Over the past year, top pay-TV providers had a net loss of about 5,425,000 subscribers, compared to a net loss of about 4,550,000 over the prior year.” Subscribers at Net Adds Pay-TV...
Read More
