October 2022

30a.news

State Surgeon General Dr. Joseph A. Ladapo Issues New mRNA COVID-19 Vaccine Guidance

TALLAHASSEE, Fla. – Today, State Surgeon General Dr. Joseph A. Ladapo has announced new guidance regarding mRNA vaccines. The Florida Department of Health (Department) conducted an analysis through a self-controlled case series, which is a technique originally developed to evaluate vaccine safety. This analysis found that there is an 84% increase in the relative incidence of cardiac-related death among males 18-39 years old within 28 days following mRNA vaccination. With a high level of global immunity to COVID-19, the benefit of vaccination is likely outweighed by this abnormally high risk of cardiac-related death among men in this age group. Non-mRNA vaccines were not found to have these increased risks. As such, the State Surgeon General recommends against males aged 18 to 39 from receiving mRNA COVID-19 vaccines. Those with preexisting cardiac conditions, such as myocarditis and pericarditis, should take particular caution when making this decision. “Studying the safety and efficacy of any medications, including vaccines, is an important component of public health,” said Surgeon General Dr. Joseph Ladapo. “Far less attention has been paid to safety and the concerns of many individuals have been dismissed – these are important findings that should be communicated to Floridians.” The analysis can be found here. The guidance can be found here.   (3) State Surgeon General Dr. Joseph A. Ladapo Issues New mRNA COVID-19 Vaccine Guidance 30a Television | Wellness | October 8, 2022 2:48 pm   #30atv #30a Read More

30a.news

Blue Levee at Al's Beach Club Oct 8

Date/Time Date(s) – 10/08/20227:00 pm Location Destin FL Categories Food Live Music Music Restaurant Blue Levee plays a variety of Blues and Rock. Think Stevie Ray Vaughn and Jimi Hendrix. You can check out our EPK.   Al’s Beach Club 1450 Miracle Strip Pkwy SE, Fort Walton Beach, FL 32548       https://30a-tv.com/events/blue-levee-at-als-beach-club-oct-8/ #30atv #30a @30atv Read More

30a.news

Saturday Craft Beer Grand Tasting

Date/Time Date(s) – 10/08/20222:00 pm Location Miramar Categories Festival Live Music Music Time to roll out the barrel and discover the unique suds and ales at the Baytowne Wharf Beer Festival. The main event on Saturday, October 8th will feature more than 200 domestic and international craft beers available for sampling. Brewery representatives will be available at the event, offering an opportunity to learn about the different types of lagers and ales from a variety of styles. Live music will be also featured during the festival!   Village Of Baytowne Wharf 9300 Baytowne Wharf Blvd, Miramar Beach, FL 32550       https://30a-tv.com/events/saturday-craft-beer-grand-tasting/ #30atv #30a @30atv Read More

Connected TV (CTV) continues to be “massively underutilized”

That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI 30% higher than that for other marketing channels — even though CTV is averaging just 7% of total spend. (Article reprinted from MediaPost.com) AP bases those stats on marketing and spending data gathered and analyzed across more than 750 brands in 45 countries through its ROI Genome platform. AP acknowledges that the perceived difficulty of measurement and attribution is one of the biggest reasons CTV’s spend isn’t a higher proportion of most brands’ media mix. Digital channels that generate performance measurement via simplistic metrics like click-throughs and “last-click” (the last touchpoint before a consumer makes a purchase) attribution are attractive because they offer “the perception of immediate impact,” and so an ability to justify and adjust spending in real time, notes Mike Menkes, senior vice president overseeing consulting services for AP. But those metrics don’t take longer-term buying processes into account — which is why CTV’s benefits are so underrated, he says. When comprehensive measurement programs are applied, they show that streaming TV and other video impact consumer purchasing decisions in both the short and long term, Menkes explains. In fact, video’s impact “lasts twice as long as non-video media,” he says (chart above). Assessments of CTV and video in general should also take into account their impact on performance and lower-funnel marketing channels, Menkes says. For example, ROI Genome shows that 30% of paid search clicks are driven by other forms... Read More

30a.news

Beer From Around Here

Date/Time Date(s) – 10/07/20226:00 pm Location Miramar Categories Festival Food We are bringing back one of our favorite events during our annual festival, Beer From Around Here. Local breweries will feature their product for a more intimate night of learning about craft beer culture. And, our restaurants here in The Village showcase their best dishes – combining their unique lite bites with the many complimentary flavors of a good brew.   Village Of Baytowne Wharf 9300 Baytowne Wharf Blvd, Miramar Beach, FL 32550       https://30a-tv.com/events/beer-from-around-here/ #30atv #30a @30atv Read More

30a.news

30th Flutterby Arts Festival To Bring Art, Science, Games & Entertainment to Watersound® Town Center

In its 30th year, the Flutterby Festival will feature many returning and new activities for kids of all ages, including arts & crafts projects, live performances, storytelling with The Rep, a student butterfly art exhibit, a butterfly wing creation station, a Monarch butterfly learning center, face painting, balloon art, family yoga, aerial arts performances, a stilt walker, carnival games, an inflatable slide and butterfly parades. Food trucks will be on site to sell lunch items and sweet treats, and beverages (for kids and their parents) will be available for purchase. Professional artists and crafters will exhibit and sell their work throughout the day, and official Flutterby merchandise featuring artwork by local student artist Ella Townley of Seaside School, will be for sale. Artists interested in exhibiting their work may apply through October 28th at culturalartsalliance.com/art-matters-blog. “It is well-known that Northwest Florida is part of the endangered Monarch butterfly’s migratory path, and the Flutterby Festival has celebrated this natural event since 1992,” said CAA Events Director Allie Anderson. “With the festival’s own migration to Watersound® Town Center, we are excited to have the space to offer even more fun for the family, including new kids’ arts and science activities, more artist exhibitors and food trucks. We invite everyone to come help us celebrate the 30th anniversaries of the Flutterby Festival and the Cultural Arts Alliance.” Admission to the Flutterby Festival is free and open to the public, and some activities require tickets, which can be purchased at the CAA welcome and... Read More

30a.news

CVHN and The Youth Mental Health Project Kick Off Partnership with Two Local Events

New Mental Health Resources coming to Okaloosa and Walton County Parents  Children’s Volunteer Health Network (CVHN) and The Youth Mental Health Project are introducing regional chapters of The Parent Support Network to the panhandle. Two local events will be held in Okaloosa and Walton counties to discuss The Parent Support Network and the regional chapters being developed. The new resources will provide local parents and caregivers who are concerned about their children’s mental health with an opportunity to find and support each other in a confidential and safe space.   The events will take place in October, both free to attend. One will be held in Okaloosa County and the other in Walton County. Each event will be 90 minutes long with a presentation by The Youth Mental Health Project team including Valerie Barton, Executive Director and Tyesha Branch, Program Manager. The Walton County event will take place on October 17, 2022 at Van R Butler Elementary School at 5 p.m., and the Okaloosa County event will take place on October 18, 2022 at United Way Emerald Coast at 5 p.m.  “We are thrilled to partner with the Children’s Volunteer Health Network in offering parent and caregiver support groups to families in Walton and Okaloosa counties,” said Barton. “Our youth mental health crisis continues, so it is critical that caregivers who are struggling to raise children with mental health challenges tell their stories to others who have “been there” and get the support and information they need to cope.” The Youth... Read More

30a.news

Step One Automotive Group Recognized in AutoSuccess Champions of Charity Program

The inaugural awards honored 15 companies from across the automotive industry. Step One Automotive Group has been named a Champions of Charity honoree by AutoSuccess, a Babcox Media brand. The Champions of Charity program recognizes automotive industry companies that are making a difference in their communities, businesses and beyond with their charitable acts and donations. “This program was derived from our years of observations of charitable deeds on all sides of the automotive industry,” said AutoSuccess Publisher Susan Givens. “The AutoSuccess team has wanted to showcase the amazing companies that do good in their communities and throughout the U.S., and now with our program sponsor, Velocity Automotive, we are able to do just that.” “For us at Step One Automotive Group, leaving a legacy in the communities we serve is part of our mission as an organization and something that we take very seriously,” said Maureen Bierman, Step One Automotive Group Director of Marketing and Communications.  Step One Automotive Group recently celebrated its first five years in business. Prioritizing local community initiatives and fostering a service-oriented company culture in its dealerships remain at the forefront of the company’s mission. Step One partners with charitable organizations including the HSU Foundation, Boys & Girls Clubs of the Emerald Coast, Destin Charity Wine Auction Foundation, Saving with Soul Pet Rescue, Emerald Coast Children’s Advocacy Center, local military groups, and many more. The class of 15 honorees appears in a special section of the magazine’s September 2022 issue as well as online at AutoSuccessOnline.com... Read More

30a.news

Forrest Williams Band with Ladies Night

Date/Time Date(s) – 10/06/20226:00 pm – 9:00 pm Location Blue Mountain Beach Categories Food Live Music Music Forrest Williams Band with Ladies Night When: Thursday, October 6 6:00 pm – 9:00 pm Where: Red Fish Taco 2052 West County Highway30A Blue Mountain Beach, Florida 32459 Red Fish Taco invites you to enjoy live music in the Garden Room – where tacos are tasty, and the margaritas come in different flavors and sizes. Celebrate Ladies Night with Forrest Williams Band every Thursday in the Garden Room from 6 – 9 PM.   https://30a-tv.com/events/forrest-williams-band-with-ladies-night/ #30atv #30a @30atv Read More


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