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Walton County Tourism Releases 2022 Annual Report

Walton County continues to thrive as a top-tier travel destination and tourism economy, according to the Walton County Tourism Department’s recently released 2022 Tourism Update. “We were blessed with another strong year in 2022, which is a testament to the hard work that our accommodations, restaurant, and business partners put in throughout the year,” says Matt Algarin, tourism director for the Walton County Tourism Department. “Walton County is an incredible destination and we’re proud that we can share it with our visitors, all while supporting our community through job creation and visitor spending.” The report underscores tourism as the number one economic driver in Walton County. More than 5.3 million visitors spent an average of $889 each day, amounting to a staggering $4.8 billion in direct spending alone. All of that added up to a $7.2 billion economic impact for the county in 2022. For Walton County residents, this visitor spending translated into an average of $2,109 in tax savings per household. It also supported more than 47,000 in tourism-related jobs. In fact, visitor spending accounted for 76 percent of all retail spending in Walton County. The tourism department is funded by what’s commonly referred to as a “bed tax.” In Walton County, a 5 percent bed tax is collected on all short-term rental stays of six months or less in accommodations south of Choctawhatchee Bay, as well as a 2 percent bed tax on short-term rentals north of the Bay. Walton County residents do not pay a bed tax... Read More

Walton County Tourism Releases 2022 Annual Report

Walton County continues to thrive as a top-tier travel destination and tourism economy, according to the Walton County Tourism Department’s recently released 2022 Tourism Update. “We were blessed with another strong year in 2022, which is a testament to the hard work that our accommodations, restaurant, and business partners put in throughout the year,” says Matt Algarin, tourism director for the Walton County Tourism Department. “Walton County is an incredible destination and we’re proud that we can share it with our visitors, all while supporting our community through job creation and visitor spending.” The report underscores tourism as the number one economic driver in Walton County. More than 5.3 million visitors spent an average of $889 each day, amounting to a staggering $4.8 billion in direct spending alone. All of that added up to a $7.2 billion economic impact for the county in 2022. For Walton County residents, this visitor spending translated into an average of $2,109 in tax savings per household. It also supported more than 47,000 in tourism-related jobs. In fact, visitor spending accounted for 76 percent of all retail spending in Walton County. The tourism department is funded by what’s commonly referred to as a “bed tax.” In Walton County, a 5 percent bed tax is collected on all short-term rental stays of six months or less in accommodations south of Choctawhatchee Bay, as well as a 2 percent bed tax on short-term rentals north of the Bay. Walton County residents do not pay a bed tax... Read More




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2023 Gulf Coast Jam Presented by Jim Beam Included in Morgan Wallen Festival Cancellations

­­­­Mandatory Vocal Rest Follows Vocal Fold Trauma Diagnosis As shared direct to fans moments ago, Morgan Wallen has reinjured his vocal cords following three shows this week and is now under mandatory vocal rest for six weeks. Per the diagnosis, he will not be performing at the 2023 Gulf Coast Jam Presented by Jim Beam. Superstars Miranda Lambert, Kane Brown, and HARDY are set to headline June 1-4, 2023, and a major announcement will be made shortly about who will be filling the June 3 slot. “Morgan was the first 2023 headliner we announced last year, and the anticipation to see his amazing show, along with HARDY, Miranda and Kane and the rest of our incredible lineup, was off the charts,” said Gulf Coast Jam Presented by Jim Beam Executive Producer Rendy Lovelady. “We’ve seen time and time again how brutal this business can be on the body, and our thoughts and prayers go out to Morgan for a full recovery.” HARDY, Breland, Dylan Marlowe and Them Dirty Roses are scheduled to perform on the opening night, Thursday, June 1, 2023. Friday will see Miranda Lambert, Justin Moore, Warren Zeiders, Shane Profitt and DOZZI on the massive main stage. Chase Rice, Ernest, Bailey Zimmerman and Lily Rose will perform on Saturday night. Kane Brown, Gabby Barrett, Dylan Scott, MacKenzie Porter, and Seaforth perform on Sunday. The winners of the Jim Beam Welcome Sessions will open each night of the Festival. “We are just as sad as everyone else, as our... Read More