Over the last few years, it’s safe to say that one thing has changed a lot — marketing. The internet has breathed new life into this field. Indeed, with 4.57 billion internet users, marketing was in need of a digital makeover. And it did adjust to this new landscape like a pro. Now, social media, infographics, and videos take center stage as opposed to only text-based content in this world. Although all of these channels are effective, video is the golden child for publishers and content creators. In fact, 81% of them use video in their marketing strategies. The popularity of this content type made experts connect the dots. They wondered, “What if we use videos in sales?” It’s about time, replied consumers. Some sales techniques, including cold calling, have become outdated and unsuccessful. Around 28% of sales reps think cold calling is effective. So, clearly, companies need to rely on new channels to drive sales. For this reason, we’ll take a look at different types of sales videos you can use. Don’t forget to pick the format that matches your message and aligns with your brand’s values. For this article, we opted for some new and old video techniques used by marketers. Here are the four types we chose: The Screen Share Video The Webcam Video Personalized Video Product Video Without further ado, let’s find out more about them! The Screen Share Video Sometimes it’s more effective to show rather than tell your prospects why you called. In this case, you can use the screen share video. This video...
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