The 30A Company launched a new line of sustainable apparel designed to decrease human impact on the environment, while celebrating the unique aspects of small-town beach life along Scenic Highway 30-A.

Called Dumpster Diver, the eco-friendly product line features shirts made from water bottles and other recycled plastics and materials salvaged from southeast landfills.

With 13 designs now available in multiple styles and coastal colors, each shirt features a beach-inspired theme, including words, phrases and images associated with 30A lifestyle and culture.

Dumpster Diver is the latest product line from The 30A Company, a lifestyle media and merchandising brand founded in 2007 by entrepreneur Mike Ragsdale in South Walton, Florida. The brand has built a loyal fan base around the country, shipping more than 13,000 orders of its 30A Gear merchandise to customers in all 50 states.

“We’ve spent nearly two years researching and developing 30A’s Dumpster Diver brand and could not be more excited to finally launch,” said Ragsdale.

“Dumpster Diver embodies everything that represents the 30A brand — a love of the fun, laid-back vibes of the beach and a commitment to protecting and preserving beach environments for future generations.”

Interesting facts about 30A Dumpster Diver shirts:

— The shirts are produced using a ‘trash-shred-spin-wear’ manufacturing process in which discarded plastic waste is collected from landfills, shred, spun into yarn and woven with recycled cotton.

— Plastic materials collected and recycled in production include water and soda bottles, lunchroom food trays, discarded film and plastic beer bottles.

— Each shirt saves approximately six to ten 16-ounce water bottles from landfills, depending on the color.

— Designs are imprinting using a digital printing process, which is more advanced, uses fewer harmful chemicals and is an environmentally cleaner approach than traditional screen-printing.

“As a brand, we wanted to create a product that not only reflects our sincere love of the beach, but also demonstrates the responsibility we maintain to leave the lowest impact possible on the environment around us,” said Ragsdale.

Sustainable and stylish, 30A Dumpster Diver shirts are available now at 30AGear.com and at our official 30A Stores located in Gulf Place, Seagrove Plaza, Rosemary Beach and Pier Park.

Check out this behind-the-scenes peek at the new line: