Today’s Boutique Celebrates

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Today’s Boutique Celebrates 35th Anniversary with Month Long Celebration in October                                                                                                        

Destin, Fla. (September 30, 2016) – Today’s Boutique, a local award winning fashion boutique, recently announced their 35th anniversary in the community. The boutique will mark this milestone with a month-long series of celebratory events, promotions and fundraising efforts in October.

Today’s Boutique opened its doors in 1981 and was an early pioneer for Destin’s unique fashion scene. It quickly evolved into an upscale, premier boutique for women, with an eclectic mix of fashions, ranging from Joseph Ribkoff, Free People, Comfy USA, Virgins Saints & Angels, Hobo, and Mary Frances to name a few. Today’s Boutique also showcases many jewelry designers both local and nationally branded, with exciting trunk shows, as well as Sip and Shop events.

Owners, and founders, Jim and Kim Dettle are very proud of the place they have established in the Emerald Coast Fashion scene and beyond. They have dedicated their careers to pleasing their ever expanding and diverse clientele. Their daughter, Kristin, is now an integral part of the team, as well. After, literally, being raised in the retail business, Kristin graduated from Florida State University with a Fashion Merchandising degree and “rejoined” the team in 2013 as the Store Manager. Today’s Boutique has been voted, “Best of the Emerald Coast,” for 15 years by the readers of Emerald Coast magazine; as well as, “Best In Destin,” by the readers of VIP Destin magazine. 

Along with celebrating their 35th year in business in October, Today’s Boutique is also partnering with The Suzy Fund, a local non-profit, to raise money for breast cancer diagnostics and treatment. The Suzy Fund helps provide free screening, diagnostic mammograms and treatment assistance to under served women in Okaloosa and Walton counties. The Suzy Fund was established in October 2007 in association with local businesses and with the Sacred Heart Foundation.

 The anniversary celebration will include the following promotions and fundraising efforts: 

October 1: Lula and Lee Trunk Show Sip and Shop Event. Lula and Lee is a collection of jewelry made with mixed metals combined with turquoise, pearls and gemstones. The collection includes a fabulous variety of bracelets, earrings, and necklaces. Today’s Boutique will offer 15% off all jewelry in store, including the trunk show pieces.

October 7 & 8:  Today’s Pink Party featuring the Suzy Fund Fundraiser – Select pink items sold will be benefiting The Suzy Fund and the unveiling of the Today’s Boutique Basket worth over $2000 in value. With a $5 minimum donation, you can be entered to win the 35th anniversary dream basket. Tickets will be on sale through October 29 when we will announce the winner. Today’s Boutique will be matching the money raised for the Suzy Fund during the month of October. Pink champagne will be served while you shop, plus a special Gift with the Purchase of $300 or more (while supplies last).

 October 14: Today’s Boutique will announce the winner of their Facebook Giveaway Contest online! To register, visit Today’s Boutique on the social media outlet, LIKE the page and enter to win a $150 gift card! You can register to win any time prior to October 14.

October 21 & 22: 35th Anniversary Celebration – This in store event, with owners Jim and Kim Dettle, will  celebrate Today’s Boutique through the years with modeling, food, drink and fun. The Wheel of Fashion will be on hand, gifts with purchase, and so much more! Also, it will be on of the last opportunities to purchase tickets to win the Today’s 35th Anniversary Dream Basket.

October 29: Today’s 35th Anniversary Dream Basket winner is announced at the store and through social media outlets!

“We are thrilled to celebrate this milestone with our clients, friends, family and supporters,” says Jim Dettle, Owner & Founder. “We are also excited to help raise funds for local charity, The Suzy Fund, as breast cancer treatment and awareness are very near to our hearts at Today’s Boutique!”

“Congratulations to Jim and Kim for establishing such an awesome business and being part of our community for thirty-five years,” says Suzy Nicholson Hunt, The Suzy Fund. “This is quite an accomplishment and I am humbled that they would pick a local charity, such as the Suzy Fund, to assist those in our community battling this disease. I wish Today’s Boutique many more years of success and thank them for their generosity, as well.”

To learn more about Today’s Boutique, or to register to win their online contest, find them on Facebook, as well as follow them on Instagram. You can also call the boutique directly at 850-837-5565. Store hours of operation are 10 AM – 7 PM Monday-Saturday and 12 PM – 6 PM on Sunday.

About Today’s Boutique:

Founded in 1981, Today’s Boutique has been leading fashion boutique for women of the Emerald Coast for 35 years. Today’s Boutique has been voted, “Best of the Emerald Coast,” for 15 years by the readers of Emerald Coast magazine; as well as, “Best In Destin,” by the readers of VIP Destin magazine.

About The Suzy Fund:

To ensure access to life-saving screening and diagnostic mammograms for women of Okaloosa and Walton counties, Sacred Heart Hospital on the Emerald Coast partnered with passionate women and community-minded organizations to offer up to 200 free screening and diagnostic mammograms a year, benefiting under served women of our communities.

“Our mission at Sacred Heart is to provide high quality, compassionate healthcare to all, without regard to the ability to pay. Providing these screening and diagnostic mammograms to under served women will help save countless lives by identifying cancer in an early, preventable stage.”

mary-frances-30a vsa-30a

Some of the lines featured in Today’s Boutique during the October promotions include, Mary Frances Accessories and VSA (Virgin Saints & Angels.)

For additional press photos, please contact Lauren Gall at or call (850)420-0634.