Smallcakes Cupcakery and Creamery has found a new home in Seacrest Beach, Florida. The critically-acclaimed tastemakers will be offering the world’s finest cupcake and ice cream experience, in addition to rolling out fresh concepts, to over 170 franchise locations across the globe. The Seacrest Beach headquarters will serve as the corporate test kitchen and training facility for the entire franchise, renowned for using creative flavors, quality ingredients, and friendly service to make treats families love.
Dubbed Smallcakes 30A, the new corporate office and test kitchen is located at the Villages of South Walton.
The concept store bakes 18 flavors of cupcakes fresh from scratch daily and churns out 15 flavors of small batch ice cream, setting the model for franchises across the business.
Customer favorites include Birthday Cupcakes topped with mounds of colorful sprinkles, and Salted Caramel ice cream.
New to the menu is the Smallcakes Smash, a gourmet cupcake smashed between two scoops of ice cream.
Rich concoctions the likes of a peanut butter cupcake smashed between one scoop each of chocolate and peanut butter ice cream are happy making indeed. Smallcakes 30A also fills special orders for catering, birthday parties, weddings and events.
“I really think our concept goes well with the lifestyle here. We are a simple product kind of like the simple beach life… and for those hot summer months, we have AMAZING ice cream,” said owner Jeff Martin.
Others would agree. Smallcakes has been recognized by a slew of national media outlets. Martin famously forgot to add the pumpkin to his pumpkin cardamom cupcake during an elimination challenge on Food Network’s Cupcake Wars. Despite the blunder, the judges still thought it was one of the best cupcakes they’d ever tasted, putting Smallcakes in the spotlight. Martin and his cupcakes went on to be featured on the hit daytime TV show The View. USA Today named Smallcakes one of 10 Great Places to Bite into a Gourmet Cupcake, and Restaurant Business listed them as one of the Future 50 fastest-growing small chains in America.
Martin recently published Buttercream Dreams, a cookbook featuring 30 of his favorite recipes for iced cupcakes, ice creams and sweet treats that are fun to make and easy to follow. In its pages, Martin shares his experiences starting Smallcakes, creating new flavors, forgetting the pumpkin, and the inspiration behind it all, his family.
“My family and I have been coming down to 30A for about 15 years and love the area. My wife and I actually got married on the beach here about 16 years ago. We have a home in Inlet and it makes our family happier when we are down here. So we decided to pack up and move from Kansas and the opportunity for a space came available. We have said for years we would love to open our concept down here when we could. So it was really just a perfect storm,” said Martin.
Smallcakes 30A is located at the Villages of South Walton in Seacrest Beach. Winter hours are 10 am – 8 pm Monday-Saturday, and closed on Sundays (until Summer).