Celebrating the successful presentation and sale of one of Northwest Florida’s most dynamic residences, Berkshire Hathaway HomeServices Beach Properties of Florida today announced details of its innovative luxury marketing program for premium properties.
A longtime leader in the Northwest Florida luxury residential market, Beach Properties of Florida owner John David Sullivan and agent Scott Crompton employed an innovative, multi-channel approach to the presentation and sale of a Gulf- and coastal dune lakefront property that recently closed for more than $10 million.
With a focus on delivering the total experience of this luxury property to potential buyers living out of the local market, John David and Scott marketed 155 Bannerman Beach Lane through nationally-renowned event sponsorships, beautifully curated lifestyle videos and thoughtfully designed gatherings with incredibly selective guest lists.
“Buyers and sellers of luxury properties need a sophisticated, customized program that shares the essence of a home,” says John David Sullivan.“At Beach Properties of Florida, we deliver the 30A lifestyle to out-of-market prospective buyers to ensure that our clients receive the most comprehensive sales strategy in the market.”
155 Bannerman Beach Lane utilized professional property videos to shine light on both the custom design elements of the residence and its one-of-a-kind lifestyle available via its waterfront location. The video was strategically shared through a variety of placements, including the CMT Awards where the agency was a co-sponsor for the event’s green room. Additional marketing strategies for the property included face-to-face presentations to national Berkshire Hathaway HomeServices luxury sales professionals and intimate on-site “toast and tours” of the home with elite athletes, music performers and entertainment industry professionals.
“The Gulf Coast of Northwest Florida, specifically the communities along Scenic Highway 30-A are becoming a coveted destination for high wealth customers,” states Sullivan. “Properties attracting these buyers deserve a higher level of attention and care. These homes deserve their own story, and our multi-faceted program is unmatched and completely personalized to each individual property we represent.”
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