What Is OTT Streaming TV?

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OTT (Over-the-Top) streaming TV is quickly becoming the go-to choice for home entertainment. With the advent of streaming services such as Netflix, Hulu, and Amazon Prime, viewers are no longer bound to the traditional cable TV packages of the past. In this guide, we’ll explore what OTT streaming TV is, the benefits it offers, how to choose an OTT streaming service, and more. So, let’s dive in and explore the exciting future of home entertainment!

Introduction to OTT Streaming TV

OTT streaming TV is a form of internet television that has taken the world of home entertainment by storm. It allows users to access content such as movies, TV shows, and music without having to subscribe to a traditional TV package. This type of streaming is quickly becoming the go-to choice for home entertainment, as it offers many benefits that traditional TV packages do not.

What is OTT?

OTT stands for “Over-the-Top”, and it refers to content that is streamed directly over the internet, without going through a traditional broadcasting service such as cable or satellite. OTT streaming services such as Netflix, Hulu, and Amazon Prime offer viewers access to a wide variety of content, without the need for a costly cable subscription.

OTT streaming services are becoming increasingly popular, as they offer viewers more control over their entertainment experience. With traditional TV packages, viewers are limited to what channels they can watch, when they can watch them, and how much they have to pay for them. With OTT, viewers can choose the content they want to watch, when they want to watch it, and how much they want to pay for it. This level of control is proving to be incredibly appealing for viewers who are tired of being limited by traditional TV options.

Benefits of OTT Streaming TV

There are many benefits to choosing OTT streaming TV over traditional TV packages. The main benefit is the cost savings. With OTT streaming services, viewers can pay for only the content they want to watch, rather than paying for an entire package of channels they may never use. This allows viewers to save money, as they are not paying for content they do not want.

Another benefit of OTT streaming TV is the availability of content. With traditional TV packages, viewers are limited to the content that is offered on the channels they subscribe to. With OTT streaming services, viewers have access to a much larger library of content, as they are not limited to the content that is offered on a single channel. This means viewers have access to a much wider variety of content, which can make it easier to find something they truly enjoy watching.

Finally, OTT streaming TV offers viewers the freedom to watch their favorite shows and movies when and where they want. With traditional TV packages, viewers are often limited to watching content in the comfort of their own home. With OTT streaming services, viewers can access content anywhere, anytime, as long as they have an internet connection. This makes it much easier for viewers to enjoy their favorite shows and movies on the go.

OTT Streaming TV Statistics

The popularity of OTT streaming TV is growing rapidly. According to a recent survey conducted by the Video Advertising Bureau, the number of OTT households in the United States has increased from 18 million in 2013 to 41 million in 2018. This represents a 128% increase in the number of OTT households in just five years.

Another survey conducted by the Interactive Advertising Bureau found that the amount of time viewers spend watching content on OTT streaming services has grown by 33% since 2017. This indicates that more and more viewers are choosing OTT streaming TV over traditional TV packages.

Finally, a survey conducted by the Digital Content Next found that the amount of money viewers spend on OTT streaming services has grown by 32% since 2017. This indicates that viewers are increasingly opting to pay for the content they want to watch, rather than subscribing to a traditional TV package.

How to Choose an OTT Streaming Service

Choosing the right OTT streaming service can be a bit tricky. There are a few things to keep in mind when selecting an OTT streaming service. The first is to consider the cost. Different streaming services have different pricing structures, so it’s important to find one that fits within your budget.

The second is to consider the content offered by the streaming service. Different streaming services offer different types of content, so it’s important to find one that offers the types of shows and movies you’re interested in watching.

Finally, it’s important to consider the quality of the streaming service. Different streaming services have different levels of quality, so it’s important to find one that offers the best quality streaming possible.

Different Types of OTT Services

There are a few different types of OTT streaming services available. The most popular type is subscription-based services, such as Netflix, Hulu, and Amazon Prime. These services offer viewers access to a wide variety of content for a flat monthly fee.

Another type of OTT streaming service is ad-supported services, such as Crackle and Xumo. These services offer viewers access to content for free, but the content is supported by ads.

Finally, there are pay-per-view services, such as FandangoNOW and Vudu. These services allow viewers to rent or purchase individual movies and TV shows, rather than subscribing to a monthly service.

OTT Media Buying Strategies

OTT media buying is the process of purchasing advertising space on OTT streaming services. This involves targeting specific audiences on OTT streaming services and buying ad space to reach those audiences.

One of the most important parts of OTT media buying is understanding the different types of ad formats available. Different OTT streaming services offer different types of ad formats, such as pre-roll ads, mid-roll ads, and post-roll ads. It’s important to understand the different types of ad formats available in order to create an effective OTT media buying strategy.

Another important part of OTT media buying is understanding the different targeting options available. Different OTT streaming services offer different targeting options, such as demographic targeting, geographic targeting, and device targeting. It’s important to understand the different targeting options available in order to create an effective OTT media buying strategy.

OTT and Traditional TV Advertising

OTT streaming services are quickly becoming the go-to choice for home entertainment, and this is having a significant impact on the traditional TV advertising landscape. According to a survey conducted by the Digital Content Next, traditional TV advertising revenue has declined by 27% since 2018. This indicates that more and more viewers are choosing OTT streaming services over traditional TV packages, and this is having a negative impact on the traditional TV advertising market.

However, OTT streaming services are also providing a new opportunity for advertisers. OTT streaming services offer advertisers more control over their ad campaigns, as they can target specific audiences with more precision. This allows advertisers to create more effective campaigns, which can result in higher returns on their investments.

Future of OTT Streaming TV

The future of OTT streaming TV looks very bright. The popularity of OTT streaming services is growing rapidly, and this trend is likely to continue in the years to come. As more and more viewers switch to OTT streaming services, traditional TV packages are likely to become less and less popular.

The rise of OTT streaming services is also likely to have a positive impact on the advertising industry. OTT streaming services offer advertisers more control over their ad campaigns, and this is likely to result in higher returns on their investments. This could provide a major boost to the advertising industry in the years to come.

Conclusion

OTT streaming TV is quickly becoming the go-to choice for home entertainment. With the advent of streaming services such as Netflix, Hulu, and Amazon Prime, viewers are no longer bound to the traditional cable TV packages of the past. In this guide, we’ve explored what OTT streaming TV is, the benefits it offers, how to choose an OTT streaming service, and more. OTT streaming TV is likely to continue to grow in popularity in the years to come, and it’s an exciting time for the future of home entertainment.