Gulf Life Real Estate is proud to announce the opening of their new Real Estate office in Southport, Florida. Since its inception in 2022, the company has grown from 2 agents to nearly 40 agents across 3 counties in a little over a year. Founded by long time Real Estate Instructor and Broker, Robert “Opey” Russ and business veteran Melissa Harbour-Kratish, Gulf Life Real Estate attributes its rapid growth and success to their focus on one fundamental principle, Relationships.

“Real Estate is NOT a ‘sales’ business, it is a ‘Relationship’ business,” says Broker Opey Russ. “People don’t need a sales person, they need a trusted advisor and friend. One who will listen intently to what their needs, wants and wishes are and then help them transition their lives from where it’s currently happening to where it’s going to be happening.

Co-founder Melissa Harbour-Kratish adds, “Not only do we focus on building relationships with our home buyers and sellers, we do the same with our Agents. Our Agents are able to keep their focus on their clients’ needs because they know that our leadership team focuses on their needs. Our Agents don’t work for us, we work for them, and we never clock out.

The public is cordially invited to the grand opening of the Gulf Life Real Estate Southport office to be held on Tuesday, August 1, 2023 from 4:00 PM till 8:00 PM. Located at 6718 Highway 77. Food, Beverages, Live Music, Bouncy House, Axe throwing, Silent Auction including a helicopter tour, weekend in a gulf front condo, massages and more.

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