By Alex Curry As advisors, developing an honest rental projection for our Realtor partners is our first priority. And as a company, 360 Blue is more than capable of providing a rental projection. It comes down to data. 360 Blue is in a unique position, as we have the largest set of comparable properties along the Emerald Coast in our portfolio. We also have access to all the critical revenue data for these homes—and it’s exclusive to us. Revenue data, of course, is the basis on which all legitimate rental projections are developed. Let’s take a quick look at how one is arrived at: When developing a projection, we always incorporate revenue metrics from a minimum of three comparable properties. The greater the similarity between these homes, the better. Similarity offers more meaningful data, which in turn makes for a more accurate projection. The most meaningful metrics include the true rental rate of the property, how the home is currently pacing compared to the Same Time Last Year (STLY), and of course Occupancy, Average Daily Rate (ADR), RevPAR. Also, key are the property’s average booking window and owner usage. 360 Blue has access to all such data points on over 700 homes here on the Emerald Coast. Simply put, we have higher-quality data than anyone else—and more of it. In other words, we’re not guessing when it comes to rental projections. And we have the track record to back it up. We recently evaluated all new homes that came... Read More

  By Alex Curry As advisors, developing an honest rental projection for our Realtor partners is our firstpriority. And as a company, 360 Blue is more than capable of providing a rental projection. It comes down to data. 360 Blue is in a unique position, as we have the largest set of comparable properties alongthe Emerald Coast in our portfolio. We also have access to all the critical revenue data forthese homes—and it’s exclusive to us. Revenue data, of course, is the basis on which alllegitimate rental projections are developed. Let’s take a quick look at how one is arrived at: When developing a projection, we always incorporate revenue metrics from a minimum ofthree comparable properties. The greater the similarity between these homes, the better.Similarity offers more meaningful data, which in turn makes for a more accurateprojection. The most meaningful metrics include the true rental rate of the property, how the home iscurrently pacing compared to the Same Time Last Year (STLY), and of course Occupancy,Average Daily Rate (ADR), RevPAR. Also, key are the property’s average booking windowand owner usage. 360 Blue has access to all such data points on over 700 homes here on the Emerald Coast.Simply put, we have higher-quality data than anyone else—and more of it. In other words,we’re not guessing when it comes to rental projections. And we have the track record to back it up. We recently evaluated all new homes that cameonboard last year and what they earned in Gross Annual Revenue (GAR) relative... Read More