Tourism Pumps $133B Into Florida Economy
Tourism Pumps $133B Into Florida Economy Staff Reports November 28, 2025 9:00 am State Government, Tourism, Travel In Brief: Tourism generated $133.6 billion in economic impact in 2024, supporting 1.8 million jobs and generating $33.6 billion in tax revenue. Visitor spending reached $134.9 billion, with 99 cents of every dollar staying in Florida’s economy. Florida households saved nearly $2,000 each thanks to tourism-driven state and local tax revenue. Florida’s tourism engine delivered a powerful economic surge in 2024, bringing in more than $133.6 billion in statewide economic impact and saving Florida households nearly $2,000 each in annual taxes, according to new data released by VISIT FLORIDA. The findings come from the 2024 Economic & Fiscal Impact of Tourism in Florida report, produced by Rockport Analytics and released this week. The annual study measures how visitor spending—and the jobs it supports—ripples through Florida’s economy. This year’s report shows tourism once again served as one of the state’s most important economic pillars. Florida Breaks Tourism Records—Again The study confirms that 143 million visitors came to Florida in 2024, setting a new all-time record and continuing a multiyear streak of growth. Out-of-state travelers spent $134.9 billion last year, a 3% increase over 2023. Domestic tourism made up the lion’s share of those dollars—$120.1 billion—while international travelers contributed $14.8 billion, reflecting ongoing recovery in long-haul travel markets. One of the most significant findings in the report is how efficiently Florida retains visitor spending. For every $1 spent by a tourist, 99 cents remained in...
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