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SATURDAY: Run, Paddle and Race to the Finish at Run/SUP Event

The Walton Area Chamber of Commerce recently announced they will host the second annual 2016 South Walton RUN/SUP Series event on Saturday, September 24, 2016, at Grayton Beach State Park from 9 a.m. until 2 p.m. The after party and awards ceremony will be held at The Craft Bar 30A in Grayton Beach from 2 to 5 p.m. that day. Registrant packet pick-up will take place at The Craft Bar 30A on Friday, September 23, from 5 to 7 p.m. The race takes you on a two-mile run through beautiful Grayton Beach State Park followed by a two-mile paddle on Western Lake, one of the area’s rare coastal dune lakes. With four total races, a world-renowned venue and both Family and Competitive/Advanced groups, the 2016 South Walton RUN/SUP Series will continue to set a standard in the local and regional athletic communities for the future. With RUN/SUP once again sponsoring the event, they will offer a limited amount of their new RUN/SUP boards for rental on the day of the event, should a participant need one. Just be sure to select that you will need a board provided when registering. Board rentals are limited and available for an extra fee when registering online. Boards up to 12’6 are allowed. Participants in the first race can arrive as early as 8 a.m. with the races beginning promptly at 9 a.m. The event schedule will go as follows: Race 1: Competitive Division at 9:00 a.m. (Cash prize will be awarded in this category.) $75 entry fee Race 2: Recreation Division 1 at 10:15 a.m. $65 entry fee Race 3: Recreation Division 2 at 11:30 a.m. $65 entry fee Race 4: Family Division at 12:45 p.m. (This race includes youth participants age 8-12.) $55 entry fee *Please note that this race is shorter and is only a one mile run and a one mile paddle. Register now at Walton Area Chamber of Commerce or by clicking here. Day of event parking is available at Grayton Beach State Park. Overflow parking will be available at The Craft Bar 30A and Pandora’s Steakhouse & Lounge for those renting boards or for those strictly there to observe the race and cheer family and friends to the finish line. Parking instructions will be noted in all racer packets. The 2016 South Walton RUN/SUP Series is produced by Barber & Gall promotions in conjunction with RUN/SUP and the Walton Area Chamber of Commerce, the benefiting organization. Current sponsors and vendors include: Silver Sands Premium Outlets, Chelco, Insurance Zone, VIP Destin Magazine, SoWal, The Craft Bar 30A, RUN/SUP, Salt Water 30a, Gulf Wind Paddle and Surf, Sunrise Chair Company, Advance Media Group and Visit South Walton. For more info, sponsorship opportunities or to register, contact the Walton Area Chamber office at 850-267-0683. Read More

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THIS WEEKEND: Hit the Runway for South Walton Fashion Week

This year’s South Walton Fashion Week, taking place October 5 through 9 in venues throughout South Walton, will feature celebrity designer Christian Siriano. The 30A Company will have its own runway show, too, featuring our new dumpster diver line, our latest innovation in design and beach-inspired fashion. Soriano has been dubbed “the new king of old-school glamour” by Elle magazine and “the next billion-dollar designer” by Yahoo! Style. His designs have been worn by some of the world’s biggest stars, including First Lady Michelle Obama, Rhianna, Oprah, Lady Gaga and Scarlett Johansson. In its fourth year, South Walton Fashion Week is a large-scale, multi-day event that celebrates high fashion by featuring national, regional and local designers, retail boutiques, emerging designers, and a model competition. Runway shows, trunk shows, parties, and presentations will take place in beach neighborhoods throughout South Walton Wednesday through Saturday. Get the scoop on South Walton Fashion Week in this 30A Radio interview! The 30A Company will be featured on Friday night at 30A Avenue, hitting the runway with our new eco-friendly Dumpster Diver line. The line is made from recycled water bottles and other plastics blended with recycled cotton, producing soft and light garments perfect for the beach lifestyle and culture. Each piece saves 6 to 10 water bottles from the landfill. Learn more here. Get the full schedule by downloading the SWFW app for Apple or Android devices. A VIP Christian Siriano trunk show will take place at Alys Beach’s Caliza Pool and Alys Shoppe on Friday, October 7, and Mr. Siriano’s designs will also be featured on the Fashion Week runway on Saturday, October 8. Sirian will be joined on the special guest panel by international artist Ashley Longshore (Anthropologie), television star Becca Tilley (The Bachelor), fashion photographer Carlo Pieroni, supermodel Carol Wilson, model agent Jenni Lubo (Click Models), and more to be announced soon. Prime-time runway shows will take place at 30A Venue (30Avenue) on Thursday and Friday and at 560 Grand Boulevard (Grand Boulevard) on Saturday. VIE Magazine will host the official Launch Party, ‘The Get Down’ at their headquarters in Grayton Beach on Wednesday, October 5, followed by an After-Party at Salon 76.  Day-time venues include Silver Sands Premium Outlets, The Shops at The Hub, Tommy Bahama, and more. A full list of runway shows and schedule of events will be released in September. Emerging designers who are selected as semi-finalists will showcase their designs on the SWFW runway at “30A Venue” on Thursday and Friday, and the judges will determine three finalists who will show on Saturday night.  The winner will be announced at the conclusion of Saturday’s runway show, and the winner will receive a prize package that includes $2,000 cash, a feature in VIE’s 2017 Fashion Issue, and a prime-time runway show at 2017 SWFW. Chosen model applicants will be invited to a September casting call, and those who are cast will walk the SWFW runway to compete for the Sheila Goode Model of the Year award package, including $1,000 cash, a feature in VIE’s 2017 Fashion Issue and a meeting with Click Atlanta. General admission tickets start at $20 for day-time events and $50 for prime-time events, and VIP tickets start at $100. Tickets and special lodging partner packages offered by Rosemary Beach Cottage Rental Company and Courtyard Marriott Sandestin at Grand Boulevard can be found at swfw.org. South Walton Fashion Week is produced by the Cultural Arts Alliance of Walton County (CAA) in partnership with Monark Events and presented by Visit South Walton, Grand Boulevard and VIE Magazine. Other partners include 30Avenue, ZT Motors, VIVO Spa Salon, Oko, Pure & Couture, Willow + Mercer, Linda Miller – The Smile of 30A,  Bud & Alley’s, Emerald Coast Magazine, The 30A Company, Tommy Bahama, Alys Beach, and Silver Sands Premium Outlets. Net proceeds benefit the CAA, which is the designated Local Arts Agency that supports the arts through leadership, advocacy, funding, programs and education. The vision of the Alliance is to make Walton County a creative place in which to live, work and visit. For more info, visit South Walton Fashion Week.

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Silver Sands Premium Outlets

Just a stone’s throw from the white sands of Sandestin and Miramar Beach, Silver Sands Premium Outlets is a shop-a-holic’s paradise. Silver Sands Premium Outlets is home to 110 designer and name brand outlet stores with 465,200 square feet of retail space. You’ll find impressive savings of 25% to 65% every day at Banana Republic Factory Store, Calvin Klein, Coach, Cole Haan Outlet, Columbia Sportswear, Gap Outlet, J.Crew Factory, Kate Spade New York, Lacoste, Michael Kors, Nike Factory Store, Polo Ralph Lauren Factory Store, Saks Fifth Avenue Off 5th, Swarovski, Vera Bradley and more. Silver Sands Premium Outlets is visited by over 7 million shoppers each year in search of those deeply discounted bargains and the annual “After Thanksgiving Weekend Sale” hosts over 60,000 shoppers burning the midnight oil in search of unheard-of deals. Silver Sands Premium Outlets is also home to a few great restaurant chains, including Panera Bread, Carrabba’s Italian Grill and Cheeseburger in Paradise. Click here to visit Silver Sands Premium Outlets website.